Lululemon has partnered with the NFL and Fanatica Inc. for its first apparel collection featuring all 32 teams, the brand and the league announced Monday. It marks the first time the retailer has officially offered NFL-licensed products or any of its franchises.

What to expect from Lululemon’s new sports collection

The collection, which debuted Tuesday, offers men’s and women’s apparel and accessories showcasing every team’s signature look, according to a news release. Some of Lululemon’s renowned products, including the Steady State men’s franchise and women’s styles like Define, Scuba, and Align, will also be part of the clothing line.

“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” Celeste Burgoyne, president of Americas and global guest innovation for Lululemon. “We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”

Lululemon’s share rose between 3% to 4% on Monday, according to CNBC and Bloomberg.

Lululemon’s latest sports collaboration

While the company is known for its yoga wear, it has expanded its apparel line in recent years to include sports leagues, such as its partnership with the NHL last year, CNBC reported.

Lululemon has also named PGA golfers Min Woo Lee and Max Homa, ATP tennis player Frances Tiafoe, NFL player DK Metcalf and NHL player Connor Bedard as brand ambassadors, with Formula One champion Lewis Hamilton as the latest addition.

The company’s new campaign, “Welcome to the Fam Club,” highlights the connection between sports, fashion, fan culture and community. To do this, the initiative features NFL Legends such as Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho.

“Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” Renie Anderson, executive vice president and chief revenue officer for the NFL, said in a news release statement. “Lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL.”

Fans can purchase the new collection online at NFL Shop, Fantastics, team retail locations, and internationally through local NFL Shop websites.