Tubi is branching out with a four film slate with Kevin Hart’s Hartbeat.
The streaming service announced the exclusive creator content deal Wednesday. The deal is part of its Tubi for Creators program and expands Tubi’s relationship with Hartbeat.
The deal includes four original films next year. The first two are projects led by Kinigra Deon and online creators 85 South Show stars DC Young Fly, Chico Bean and Karlous Miller.
What to know about ‘Sundown’ and ’85 South: Dead End’ films
The first of the two films is Sundown, a supernatural thriller written, directed and starring Deon in a story about, according to the description, “a group of Black college friends who take a wrong turn into a racially hostile town where local myths turn terrifyingly real.” The second, 85 South: Dead End, features DC Young Fly, Bean and Miller. The other two films will be announced later next year.
Rich Bloom, Tubi’s general manager of creator programs and executive vice president of business development, said in a statement that the films will bring Tubi for Creators to a new level.
“At Tubi, we’re building a space where emerging and established creators can bring bold, breakthrough ideas to life and reach new audiences on our platform,” he said. “This first slate of exclusive titles under Tubi for Creators is an exciting milestone, and partnering with Hartbeat ensures we’re working with top-tier talent and voices that truly reflect our diverse audience. We’re proud to create a pathway for creators to break into Hollywood while staying true to their authentic voice.”
Hartbeat’s president and chief distribution officer, Jeff Clanagan, also said that the partnership continues Hartbeat’s mission to bring new voices to the forefront.
“Hartbeat has always been about championing the creators who shape culture and move audiences,” he said. “Through this partnership with Tubi, we’re excited to give talent like Kinigra Deon, DC Young Fly, Chico Bean, and Karlous Miller the space to bring their authentic voices — and their audiences — to a global streaming platform that celebrates creator-driven storytelling, delivering smart, funny, and fresh films that reflect the culture.”
