Benedict Bridgerton (Luke Thompson) got the NFL fans’ attention with his own gameday spot ahead of Bridgerton Season 4.

The spot, which aired with the Christmas Day NFL games, features Thompson as the bohemian Bridgerton brother, who speaks directly to the audience about who he is and why you might be interested in his story, all while discovering his family’s living room has been changed into a football man-cave.

The ad also serves as a good reminder for fans to watch the trailer for Season 4 of Bridgerton, which also dropped on Christmas Day. The trailer gives fans a juicy sneak peek at the Cinderella story that will define Benedict and Sophie Baek’s (Yerin Ha) love adventure. Also, this season is the first in which Penelope (Nicola Coughlan) is widely known by all in the Ton as Lady Whistledown after the events of Season 3.

Check out both the ad and trailer below.

What to know about the plot of ‘Bridgerton’ Season 4

Here’s more about Bridgerton Season 4:

From Shondaland and Jess Brownell, BRIDGERTON returns for a fairy-tale inspired fourth season. Bohemian second son Benedict Bridgerton (Luke Thompson) refuses to settle down, despite pleas to the contrary from matriarch Lady Violet Bridgerton (Ruth Gemmell). Until — at Violet’s masquerade ball, Benedict is awestruck by a masked, mysterious Lady in Silver. With the reluctant help of his sister Eloise (Claudia Jessie), Benedict sets out in society to uncover the young lady’s identity. But in fact, his heart’s desire is not in society at all — she is a resourceful maid called Sophie Baek (Yerin Ha), working for the formidable Lady of the house, Araminta Gun (Katie Leung).

When fate brings Benedict and Sophie back together, Benedict wrestles between the reality of his affection for this intriguing maid and the fantasy of the Lady in Silver — unaware that they are the same person. Will Benedict’s inability to see these women as one in the same derail the undeniable spark between him and Sophie? And can love truly conquer anything — even a cross-class connection forbidden by society?

Inspiring Benedict’s journey are the marriages of his siblings —including Francesca (Hannah Dodd) to John Stirling (Victor Alli), and Colin (Luke Newton) to Penelope (Nicola Coughlan), who faces new challenges as a now public gossip columnist.

When does ‘Bridgerton’ Season 4 premiere?

Bridgerton returns to Netflix with Part 1 of Season 4 on Jan. 29 and Part 2 on Feb. 26.